Iowa City, Iowa
Whoa Nelli was founded in 2013 by Mary Paoli. Her interest in natural, non-toxic products started with a community ed class a number of years ago but grew quickly into her passion. The drive behind Whoa Nelli is the desire to help people care for their homes and themselves in ways that are healthy and sustainable. There is a great deal of research linking chemicals in everyday household products to long-term health issues. That hasn’t stopped a lot of companies from continuing to put questionable ingredients in their products. “I think you deserve much better,” says Paoli.
Products: Natural all-purpose spray cleaner, natural sink and tub cleaner, natural laundry powder, sugar lip scrub, organic lip balm